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ĹؼʣѵĿ߻
ƽѵĿ߻鲻ʲô



[]ҵƻ飬ΪҵṩЩѯ
[Χ]Ϊṩ 5ҵƻ,ֳҵƻ鷶,ʹˮҵƻ,ҵƻҵ,ҵõؼʽҵƻȡ


2018 ȫѡСѧߺ⣬ʹԼó˺ܶഴ£ûСѧѵгܶﵽ 3.5ҵͨоЩȺѵҵ顢гӪѧʽѵ˾չĺۻзӶùоʶӪۣģ ؽԤģͣԼڼҳѧձڵʹƻ齫3Ϣʮ귢չ滮2011-2020 ꣩ΪϢṩָͺۻָһӰҵĺӪԣ߼ϸгSegmenting,ǿѧУѧЧؼ˲ţͻϵγ 7PS ֧ۡʹ÷㣬Ҳ߲֪롣ֽƻָг뾺Ӫ1սԹЩݱ˵Ʒ׼

[½]һʵҵƻ飬Ӧðྫ½
ڳʹͶʵйڶڶͶĿʱҪṩװĿ߻顣4ѧʡѧӷվ
ġгλӪ磬ѧṩġšģ2ѧϸ

[˾˵]Զ׿Խѯʦ--Զı£˼Ӯδ
Զ˼һΪҵṩװĿ߻顢о漰Ŀдרҵѯ˾Զ˼ԸԼһųģӮøĿͻΪĿͻԼ۱ȵʷ
Ȩ־ѡܹṩʷշѽϵ͵Ķ߳еĿѯ˾ܹʡҵ֧õЧ档Զѯ˾۽Ϊ۵һ벻ͬʱ֣سŵǷԶѯͻǶΪṩһĿָδ˾ȫԱŬءϽȡƷӭӾάϵͻһķ񴴳ѯҵƷơ
װĿ߻ҵĿλΪ˴ﵽʺչĿ֮Ŀģǹʹͨõı׼ıʽγɵĿ顣˾רҰΪչķṩרҵѯΪͻṩпѧݵѯɹ֤ѯֵֶ뷽

Сѧҹѵгõ򡣲ݶԷӦгӪǸ˺ȺͨƷͼֵ۵Ļ̡֧ͥ 50%ںӵУ⸨ռ 26.6%6ﵽ 2.12 ڡҪشķռԲߡfactorsгͷŸгռ䡣ҪĿʷѧУѧӣ߽ѧǾӪߣʽʹϣܣγɹ̵һоͳģʽԸԻѧϰ޷㡢ʦѧԴԻõʹ㣬ӪۣͨУ 2367 򡣣ʹҵIJҳѵ֧ԸҪ׵ΪĿĿṩݡ䣬36.7%ѡĿгTargetingͲƷλ

ȫ񣬲ʮѯ֪Ʒ--ԶΪṩѯ
ɳҵƻ,Ҷҵҵƻ,繤ҵƻ,ⳬҵƻ,ȡٶһԶ˼ѯɵ½ǽһϵ

 

һݱ׼ ѵĿ߻ //Ŀ¼/ģ

һ ѵĿ߻Ŀ
Ʒǻ˾ĺģͶһۿһҪʲôIJƷ
мҪͶʼֵۺ

ڶ Ŷӽ
һĴҵŶǴҵɹĻʯ, Ŀʽ׶Σʻ𵽾ԵáҪͶΪŶرʺĿĪŶӴҵḻȡ

ѵĿ߻ г״ʹ
1г״
гģ˹˾컨壬гģϣһĿϸгģͶ˿δDZгģĴС뾺ԿֱӾͶʹģ
2ûʹ
ܶഴҵĿ󲢲ڻ󲻹ǿҡʹָûʹòƷĹıԹ⡣ھʹͬʱ˵ԡ
3ʹԽ
ָʹĽ취ǴҵĺĻڡ֪ʹ㣬ûʹķ߲Ч⣬׵´ҵʧܡ


Ʒ
еĴ¶гֵƷ˼׶һҪԼԤͶгܷмֵرõIJƷӦýûġʹ㡱Ӧôûġˬ㡱


ѵĿ߻ӯģʽ
ӯģʽָҵ׬Ǯ, øͶ㹻ռ䡣

Է
6.1
ַӰҵδչӰͶ˵ͶʾߡȽϸԵƣصǷսʤֵIJԡ

6.2
ƾоӱĶƷʣĻǺӡͶ˿ֻ˲ܣҶͶ˾Ͷѡ


7 ѵĿ߻ չƻĿ
7.1 չ˼·
7.2 巢չƻ
7.3 չĿ


8 ѵĿ߻
8.1 ͶԤ
8.2 Ԥ


9 ѵĿ߻ ʼƻ
ʼƻҪǮ׼öٹɷЩǮõʽη䡣ʽܹϸĿͶ˿ʽҵߵսԹ滮ͻǮ


10 ѵĿ߻շ

 


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