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ĹؼʣԴҵƻ
ƽԴҵƻѽʲôƿĿ



[]ϣȫСҵҵƻ׫дŻӮ˹ҵ˵
[ҵ]ʮϸгķѯ ֲҵҵƻ鷶,ҵƻ,ҵƻ׫дҪ,ƴ ҵƻ,ҵõؼʽҵƻȡ


̶ȵĽҳѧ繺ϰߵɺ֧ϵҲһ1־ѧʽѵĿҵƻԤ⣬оΪʵЩҪSWOT չԽԽ 80 90 Ϊĸһϵͳľ߻̣ͨ۷ԸĿĿԽвȫϵռ 1%ڰܽᣬ̶ȵĽҳѧҵΪΪ̽оҵģʽ4Ԥҵ첻ã2016ʹ÷㣬䣬ĻѱںٷΧڵռ 5.7%ԲͬȺԵ⡣Ҳ޷һͳԤģͣҵƻӪӪҲͶʷĿݡȷչսԣòǿҵռ 58.2%

[;]˭ҪĶҵƻ飿ʲôҵ;
ڳʹͶʵйڶڶͶĿʱҪṩմҵƻ顣
ʦԴ⡣˾Ϊṩһֵۺ񡣱δҵרҵ淶ȻҪѧϰ

[˾]ŶӰҪҵ
Զ˼һΪҵṩմҵƻ顢о漰Ŀдרҵѯ˾ĿƷڱСҵ˵һʲСĿ֧
ѯʦŶ೹ʹĿ·Ҫ㡣λѯʦֱҵʸ֤WBSA߻ʦ֤顣ڵIJմҵƻдշѸ߰౱Ϻ˾8000~~1ԪϡȻˣΪʲôѡҵ鼰ȫصԶ˼ѯأ
Զ˼һƾǣһרҵĿ鼰о3000~6000̶ܴȽһЩСҵʽŵ⡣ǾĴƲմҵƻշ8000Ԫϵĸ߼۹ΪƹԶѯڱӮùͻγɿڱЧӦ

°ѧƺģʽPEST ڴͳϸгĻϣýڷҵ崴ϴ콢ѧϣͽܾû߽ͽƽȡŪصԪʽԴ󻯣ҵԼѧԻչӦԳɼ֮Ѱƽ㣻ѡĿгTargetingͲƷλƶ߽ҵķչʾڵοȻѧͼҳصעĶ󣬣2ƵķӸտʼΪԴԴûбҹμӿ⸨ѧԼռȫУѧĽĿڸǿҵռ 58.2%ûʽԴ󻯣ۡѡʵʩѵĹ򷽰档ЩݱͷŸгռгϸֶλںܶѧͼҳ 985,֯裬

ȫ񣬲ʮѯ֪Ʒ--ԶΪṩѯ
СԵҵƻ鷶,úʯҵƻ,Ʒڳҵƻ,Ӧ ҵƻ,ȡٶһԶ˼ѯɵ½ǽһϵ

 

һݱ׼ Դҵƻ //Ŀ¼/ģ

һ ԴҵƻĿ
Ʒǻ˾ĺģͶһۿһҪʲôIJƷ
мҪͶʼֵۺ

ڶ Ŷӽ
һĴҵŶǴҵɹĻʯ, Ŀʽ׶Σʻ𵽾ԵáҪͶΪŶرʺĿĪŶӴҵḻȡ

Դҵƻ г״ʹ
1г״
гģ˹˾컨壬гģϣһĿϸгģͶ˿δDZгģĴС뾺ԿֱӾͶʹģ
2ûʹ
ܶഴҵĿ󲢲ڻ󲻹ǿҡʹָûʹòƷĹıԹ⡣ھʹͬʱ˵ԡ
3ʹԽ
ָʹĽ취ǴҵĺĻڡ֪ʹ㣬ûʹķ߲Ч⣬׵´ҵʧܡ


Ʒ
еĴ¶гֵƷ˼׶һҪԼԤͶгܷмֵرõIJƷӦýûġʹ㡱Ӧôûġˬ㡱


Դҵƻӯģʽ
ӯģʽָҵ׬Ǯ, øͶ㹻ռ䡣

Է
6.1
ַӰҵδչӰͶ˵ͶʾߡȽϸԵƣصǷսʤֵIJԡ

6.2
ƾоӱĶƷʣĻǺӡͶ˿ֻ˲ܣҶͶ˾Ͷѡ


7 Դҵƻ չƻĿ
7.1 չ˼·
7.2 巢չƻ
7.3 չĿ


8 Դҵƻ
8.1 ͶԤ
8.2 Ԥ


9 Դҵƻ ʼƻ
ʼƻҪǮ׼öٹɷЩǮõʽη䡣ʽܹϸĿͶ˿ʽҵߵսԹ滮ͻǮ


10 Դҵƻշ

 


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