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Ĺؼʣҵƻʽ
ƽҵƻʽʼƻôд



[]רѯ鳤ҵƻչ̬ƣгҵģʽо
[]˾ͻ鲼ҵ ҵƻ,ҵƻ ģʽ,ҵƻ,ѵҵƻ,ҵõؼʽҵƻȡ


⡱Ʒ˾˲Ͷʷͷֱ־ǿͷ߸ߣȫٱгҪϿ֪гڡ2.1 ҵҵչ֧£ƷгķչǰΪƷ, ûһƷƷʱͲƷвƷڡֱӵͻСԷdz㡢ݵƷ֮ͣǰҪҵɲ֣͸ĸ档صijʶӹ˾һ B2C ʣʹĿ˳չҪ£2.2.1 羭õķչҹгûĽһδ꣬ԽԽҵԸ˵ݡ ѧ˶ʿѧλIJƷͲƷһ˵IJҵ٣гǰȫҹ紴⡱Ʒ ڻѡƷҹ󲿷 һվʽ˾ΪͻṩһվʽƷɹƽ̨͸ԻƷר ʵ1.3.4

[;]˭ҪĶҵƻ飿ʲôҵ;
ڳʹͶʵйڶڶͶĿʱҪṩҵƻ鷶ġչ춨õʻ
This paper first introduces the corporate and project profile, then PEST analysis of the ͼ ,

[Ŷӽ]ԶڱʵȫڶСҵѡ
Զ˼һΪҵṩҵƻ鷶ġо漰Ŀдרҵѯ˾˾֡ѧɿķְּѷλ.
Զ˼רҵΪҵͻдҵƻ鷶ġĿ顢ȡԶ˼ԷΪӪ֮棬ǾĴҵƻ鷶շ6000Ԫϵĸ߼۹ѯʦŶܹͶʷĽǶȣĿרҵȫ̷
¹ͨλǾб׼Ŀֻ̣ҪṩĿͻϣʣĹɡ˾߱ۺԴרҶ飬ӵһḻѯרңʱ׼ȷչҵйطɡߣʸЧضеѯĿ

ѡ վijɹ;ƣ15 ʵ幫˾ԼרҵԿڵƽ̨ϲ缼ķչȫߣ ΨƷгĿհףγԼɫdz㡢ݵƷͣ ɽˮȣƳɸַЧ磺ͭ½𡢡99 һȷźš㻷߸˴ͳ췢ķʽ湲άIJƷƣӵԼصĺIJƷӦĺ˼Լר99 ͨгӪۣƷгĹģгСƵʣԼȫҹӪͷ ûдͳȨ й֮ĻѾ͸ÿһ˵Ѫ֮СϵһгһΪߴ첢и߶˴ƷΪʵ幫˾ڳйƷ

ȫ񣬲ʮѯ֪Ʒ--ԶΪṩѯ
ˮҵƻ,ڳĿҵƻ, ҵƻ,ƴҵƻ,ȡٶһԶ˼ѯɵ½ǽһϵ

 

һݱ׼ ҵƻʽ //Ŀ¼/ģ

һ ҵƻʽĿ
Ʒǻ˾ĺģͶһۿһҪʲôIJƷ
мҪͶʼֵۺ

ڶ Ŷӽ
һĴҵŶǴҵɹĻʯ, Ŀʽ׶Σʻ𵽾ԵáҪͶΪŶرʺĿĪŶӴҵḻȡ

ҵƻʽ г״ʹ
1г״
гģ˹˾컨壬гģϣһĿϸгģͶ˿δDZгģĴС뾺ԿֱӾͶʹģ
2ûʹ
ܶഴҵĿ󲢲ڻ󲻹ǿҡʹָûʹòƷĹıԹ⡣ھʹͬʱ˵ԡ
3ʹԽ
ָʹĽ취ǴҵĺĻڡ֪ʹ㣬ûʹķ߲Ч⣬׵´ҵʧܡ


Ʒ
еĴ¶гֵƷ˼׶һҪԼԤͶгܷмֵرõIJƷӦýûġʹ㡱Ӧôûġˬ㡱


ҵƻʽӯģʽ
ӯģʽָҵ׬Ǯ, øͶ㹻ռ䡣

Է
6.1
ַӰҵδչӰͶ˵ͶʾߡȽϸԵƣصǷսʤֵIJԡ

6.2
ƾоӱĶƷʣĻǺӡͶ˿ֻ˲ܣҶͶ˾Ͷѡ


7 ҵƻʽ չƻĿ
7.1 չ˼·
7.2 巢չƻ
7.3 չĿ


8 ҵƻʽ
8.1 ͶԤ
8.2 Ԥ


9 ҵƻʽ ʼƻ
ʼƻҪǮ׼öٹɷЩǮõʽη䡣ʽܹϸĿͶ˿ʽҵߵսԹ滮ͻǮ


10 ҵƻʽշ

 


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